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Terex Cranes Global Marketing
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CROPAC EQUIPMENT ORDERS 22 TEREX® CRANES AT CONEXPO 2011
ConExpo, Las Vegas, March 30, 2011 – Terex Cranes has announced an order for 22 cranes placed by Cropac Equipment Inc, Canada, in a transaction valued at more than $20 million (US), signed last week at ConExpo, Las Vegas.
A significant share of Cropac’s investment is eight new Terex® Roadmaster 9000 truck mounted cranes, the first of which is to be delivered in May this year. The seven other units will follow successively at the rate of one machine per month. Other cranes ordered include one Terex® AC 140, one AC 250, and two AC 350/6 all terrain cranes, as well as several rough terrain and truck crane models.
“The Roadmaster 9000 is the result of our highly customer-focused approach to product development,” says Jay Barth, Product Marketing Manager for Terex Truck Cranes. “This new model is engineered to meet the diverse requirements of a wide customer base. Its design represents a collaboration between Cropac and Terex to ensure acceptance in Canadian and Northern US markets.”
“This new order highlights the success of a strong and loyal 20-year partnership between family- owned Cropac Equipment Inc. and Terex Cranes. It supports our strategic initiative to grow our business in Canada. In addition, Cropac will continue to add service, support and new locations to further support this initiative,” says Frank Bardonaro Vice President, Managing Director Terex Cranes Americas.
For Cropac Equipment Inc., participation in the customer-focused development of this new model has meant that the company has been able to help define a product to meet expected strong market demand.
“At Cropac we want to provide our customers the solutions they need, when they need them - rapidly, hence our decision to order eight Roadmaster models at one time,” says Bill Finkle, President, Cropac Equipment Inc. “Taking part in the development process has provided us with the advantage of already knowing that our customers’ demand for this new model is high. We are fully convinced that this is the right crane for our market”.
About Cropac Equipment Inc.
Founded in 1977, Cropac is a leader in crane sales and support in North America and worldwide. Headquartered in Oakville, Ontario, Canada, the company’s knowledgeable and experienced staff, and devotion to customer service are what make this family business an international leader in the crane industry. More information on Cropac Equipment Inc. can be found at www.cropac.com.
About Terex
Terex Corporation is a diversified global manufacturer operating in four business segments: Terex Aerial Work Platforms, Terex Construction, Terex Cranes, and Terex Materials Processing. Terex manufactures a broad range of equipment for use in various industries, including the construction, infrastructure, quarrying, mining, shipping, transportation, energy, refining and utility industries. Terex offers a complete line of financial products and services to assist in the acquisition of Terex equipment through Terex Financial Services. More information on Terex can be found at www.terex.com.
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